Everything people ask

Fill in the form. It takes about ten minutes and replaces the discovery call where I would ask you the same questions more slowly. You get a fixed price back within two business days. Nothing is owed until you say yes.

No. The most useful answer on the whole form is the blunt one about what bothers you most about how you look online now. Work backwards from that and the rest follows.

That is normal, and it is better to say so on the form than to discover it in week three. A logo is $400, writing is $150 a page, and a half-day shoot at your place is $600. I would rather quote those into the price up front than have the project stall waiting on them.

Then the $500 rescue audit is the place to start. You get a written list of what is actually wrong with it, in plain English. If you decide to rebuild, that $500 comes off the build price, so the audit costs you nothing in the end.

Yes. Everything except the photo and video shoot works just as well remotely — the whole process is a form, a few emails and a private preview link. Local matters for the shoot, not for the build.

It is $750, it is separate from any website, and for a lot of businesses it is the more urgent of the two. Your name, address and phone number exist in dozens of places you never put them — map apps, directories, and the data aggregators that feed both. When those disagree, your local ranking drops everywhere at once, and you cannot see it from the inside because you only ever check the one listing you know about.

Genuinely, yes — it is public information and none of it is secret. What you are buying is the finding, the verification waits, and knowing which aggregators feed which apps so a correction sticks instead of being overwritten on the next refresh. If you would rather do it yourself, ask and I will tell you the order to do it in.

The site is built to be found — fast, structured properly, with your Business Profile connected. What I will not do is promise a position, because nobody can and anyone who does is guessing. For a local business the Business Profile and real reviews move the needle more than anything on the website itself, and that is where I will point you first even though it is the cheaper thing to sell you.

They answer local questions from business listings and reviews, not from your website copy — which means the listings work is what moves that too. It is the same job, and it is why the Local Presence Reset has become more valuable rather than less.

Because a builder subscription is a tool, not a website. The monthly fee gets you an empty editor and the job of learning it. The comparison that matters is not the subscription price — it is that price plus the forty hours you were going to spend, plus the site never quite getting finished. If you genuinely enjoy building it yourself, a builder is the right answer and I will tell you so.

50% to start, which books your slot on the calendar, and the rest the day it goes live. The care plan starts billing from launch, not from signing. Everything by card or bank transfer, invoiced properly.

No, and it is worth being straight about why. The deposit is what reserves the time — when a project is booked, that block is not offered to anyone else. If you cancel before launch you owe nothing further, and you keep everything produced up to that point.

For the first 12 months, yes, and it is built into the build price rather than sold separately. A website is not a thing you finish, it is a thing that rots — hours change at Thanksgiving, a number gets ported, a certificate expires on a Sunday. Six months of that and the site is doing active damage. After 12 months, cancel any time.

No. Hosting, the SSL certificate and your domain renewal are all inside the care plan. The only things that ever cost extra are the add-ons on the pricing page, and none of them happen without you agreeing to a written quote first.

$200 for anyone you send who signs a build, paid when their deposit clears. No cap, and you do not have to be a client to collect it.

The times on the pricing page are honest, with one condition attached: they start the day I have your content, not the day you pay. The thing that delays almost every small-business website is waiting on photos and copy from the owner. That is not a criticism — it is the part only you can do, and you are busy running a business.

Say so and we will plan around it. What I ask is that it does not sit open indefinitely: if content is still outstanding thirty days after signing, the project pauses and restarting costs a re-mobilisation fee. That is in the contract, I will say it out loud when you sign, and its whole purpose is so neither of us has to have an awkward chasing conversation later.

You pick the starting direction on the form and then mark up a private preview before anyone else sees it. Standard and Storefront include two rounds of changes. Beyond that I will quote before doing the work, never after — an invoice you did not expect is a worse experience than a price you did not like.

Always. It sits on a private link that is not indexed by search engines and is not connected to your real domain until you say go.

You do, outright, from the first day — registered in your name, not mine. If you already own one we use it. This is worth asking every web designer you ever speak to, because the answer is not always this one.

A real store. Catalogue, search, product pages, cart, card payments and an admin area you can run the business from. The Storefront tier starts at $4,500 and is quoted per project, because what makes a store hard is never the checkout — it is the product data.

Where your distributor offers a data feed, yes — that is the right way to do it and it keeps prices and stock honest. Where they do not, I will tell you plainly rather than scraping somebody else’s site and calling it integration. Product photographs and descriptions belong to whoever made them; part numbers, prices and fitment do not.

Then it does not go on the site. Everything I build refuses rather than invents: no confirmed price and the item is skipped and counted so you can see what is missing, rather than filled in with a guess that a customer will later hold you to.

Anything I can do in under twenty minutes: text, a phone number, opening hours, swapping a photo, adding a staff member, updating a price. Redesigning a page or adding a new section is not an edit, it is work, and it gets quoted first. Extra pages after launch are $250.

You text or email me. That is the entire process, and it is the actual product — there is no dashboard, no ticket system and no password for you to lose.

After 12 months, nothing awkward: the site files are yours, I hand over the source, and I will help whoever takes it on get it running. Cancelling inside the first 12 months means the remaining months of the plan are still owed — that is the balance of the agreement, not a penalty. No part of this involves holding your site hostage.

Uptime monitoring is on every care plan, so I find out before your customers do. In practice these sites have very little to go wrong: there is no database powering the pages and no plugins, which removes most of the ways a small-business site normally breaks.

No. These are built as plain, fast files with no plugins, no database to get hacked and nothing that needs patching at 2am. That is why hosting costs what it costs and why nothing here breaks on its own. If you specifically need WordPress, I am the wrong person and I will say so rather than take the job.

I use it the way any developer does now — as a tool, with every line reviewed. What you are buying is judgement about what your site should say and do, which is the part that is actually hard. Nothing gets published that I have not checked, and every site has to pass an automated set of checks before it can go live at all.

Weekly, and kept somewhere other than the server it runs on — a backup on the same machine is not a backup. Every site also lives in a version-controlled repository, so any previous version can be restored.

A fair question that most people are too polite to ask. Every site is in a repository with its deployment documented in plain English, and the domain is in your name. Another developer could pick it up and understand it. You are not locked to me by anything except whether the arrangement is worth keeping.